Category: elections

On Tiktok, Marcos was winning long before voting ended

Katrina Stuart Santiago

I’ve lived on the Marcos Tiktok algorithm since February this year, a deliberate effort to understand better what was happening on the platform that seems to evade whatever kind of fact-checking, quick responses, and take-downs we see of Marcos content on Facebook. It was easy to get on the algorithm: all content I posted had the most consistent Marcos hashtags; all videos I watched, liked, and saved were pro-Marcos.

Soon enough, the algorithm surfaced what were clear content buckets — a set of digital content categories for any given project. There was standard funny meme content as response to anti-Marcos articles from media, and anti-Marcos statements from celebrities, the Liberal Party, and the Left, where the standard strategy is to dismiss the material as dilawan-Liberal (yellow-Liberal) or terorista (terrorist).

Another bucket focused on disinformation, whether videos of purported crowds at Marcos-Duterte rallies that were so obviously from other events, or criticism of Robredo that builds on the narrative of her as incompetent and unpresidential, one they’ve sustained for six years.

But what surprised was how majority of what went on my feed was of the third bucket that focused primarily on fan content. Here, the Marcos family is re-framed as an aspirational one, re-imagined for a contemporary audience that’s hooked on reality TV and celebrity and influencer culture on social media. Here, Ferdinand and Imelda are called Papa FEM and Mama Meldy, and their children are Manang Imee (older sister Imee), Tita Irene (Aunt Irene), and Bongget (Ferdinand Jr., aka Bongbong).

So named, they are defamiliarized and decontextualized from existing historical accounts of the Marcos regime — its violence, plunder, and corruption. So decontextualized, they are reintroduced and re-contextualized into a present space on Tiktok, where they are a family we aspire to, a wish-fulfillment as they are impossible dream — it’s exactly the same kind of appeal that celebrity lifestyles have on fans, including the push-and-pull between access and distance.

All of these create a completely different universe that’s happening right under our noses, and as we know now, it is a world-building that can affect — and win — elections.

And election day might be the best proof of how separate and distinct this universe is. We woke to election day on May 9, 2022 hearing news of vote counting machine (VCM) malfunctions. We watched our Facebook and Twitter feeds fill up with stories of voters suffering through lines growing longer by the hour, with people leaving and returning to their polling precincts only to find that VCMs had yet to be fixed or replaced. We heard the COMELEC insist that there was nothing irregular about voters being told they should just fill up their ballots and leave it behind for mass feeding into VCMs, never mind that this means voters are unable to ensure their votes are counted.

But election day looked very different over at the Marcos Tiktok algorithm. For one thing, they already had vote counts that started as early as 8:20 a.m., only a little over an hour after the polls opened at 7:00 a.m.

The account @mf posted an image of purported 8:20 AM results spliced with an image of Bongbong Marcos in line to cast his votes. That tally read 504,791 votes for Marcos, and 178,923 votes for Leni Robredo. This was viewed 629,000 times.

@EditsMrcos Araneta had a video slide show of purported election results from 11 a.m. to 2 p.m. showing Marcos consistently in the lead across purported results for 11:30 a.m., noon, 12:30 p.m., 1:30 p.m. Posted at 3:00 p.m., this is given the background music of “We Are The Champions,” and the caption claiming that these are CALABARZON numbers. This was viewed 1.6 million times.

There were still four hours to go before polling precincts were to close at 7:00 p.m.

The 6:48PM results would be released by another account @Edgar Calma, with Marcos’s number at 22,259,467, and Robredo’s at 10,425,315. The text warns of brownouts, insinuating that this is how Marcos can be cheated. This was viewed 76,200 times.

As is the nature of the Marcos Tiktok campaign, these types of content appeared over and over across accounts, none of which are influencer in the sense that they are owned by “known” or “(in)famous” people. The same content appeared in different forms, with different music, and diverse captions. Some accounts posted the card showing numbers for an 11:00 a.m. count, where Marcos has over 1.17 million votes and Robredo over 978,000 votes, and simply caption these with variations of “Pray for BBM-Sara.”

Another account that on election day was @BBM?????? and a day after had become @Nantez?????? posted the same card with a deepfake video of the three Spiderman actors dancing to the music of Ghostface Playa that has one line: “Oh Shit.” The account captions the post with: “ez win na guys.” This had been viewed 86,000 times.

The same account also posted a video for the purported count for 3:30 p.m., showing Marcos with 4.88 million votes and Robredo with 3.11 million. The form is exactly the same as the previously mentioned post, but the caption reads: “Update guys. Sana di na magbrownout. HAHAHAHAHA” This one was viewed 1.9 million times.

As is on Tiktok, when you are on an algorithm such as that of the Marcoses’, this type of content is interspersed with fan content videos. For May 9, this meant election day content showing footage of Marcos at the voting precinct, Imelda arriving and being assisted by daughter Irene, and footage of the family waiting to vote, seated at the precinct.

Footage of Irene just shifting in her seat was created as content for account @RIRI, with the music from Shanti Dope’s “Nadarang,” and captioned: “the way she turn her feet.” This has had more than 110,000 views.

Video just showing Imelda arriving with Irene, asking what they are doing today, and Irene responding by putting up her index finger to indicate that they are voting, has garnered 913.8 thousand views. Account @irenemarcossimp captions it: “ang cute na naman ng hand gesture ni irene.”

Footage of Marcos falling in line and feeding his ballot into the VCM posted by @MarcosDuterte???????????? garnered 2.4 million views, and 375.7 thousand likes. The music is Zeus’s “A Thousand Years,” and the caption reads “Lord ibigay muna sa amin itong taong toh! Ang tagal po naming naghintay! ??????????”

On election day, that fan content was interspersed with a fake, baseless electoral count, while voting was still going on. Those on the Marcos-Duterte algorithm would’ve seen this content and arguably been bolstered by the “sure win” they were seeing on their screens — fake as it was. All day, this Marcos algorithm was setting the stage for a win. By the time those unofficial, partial results started being shown on TV, the people on their algorithm were pumped for it, their dream realized long before the count even becomes official.

While it is easy to dismiss this as proof of how disinformation on platforms like Tiktok (and Facebook) have ruined democratic institutions like the elections, the more analytical, important point to be made here is that people made this happen. The platforms are one thing, and certainly could do better at helping control the spread of disinformation; but this has always been about the people who know to use these platforms to serve the interests of those who will pay premium for specific outcomes.

Fan content is interesting because it surfaces actual people, on accounts that have faces on them, using diverse voices, cutting across generations, with different perspectives, all believing in the Marcoses’ inevitable and rightful return to power. It is a particular public that it surfaces, one that we should want to understand and speak to, not dismiss and deem as zombies or victims with no opinion, creativity, or point-of-view.

As with Duterte propagandists the past six years, these are real people who actually believe in Marcos, his family, and all that they now stand for, refashioned and reframed as they are for Tiktok.

And while the communication strategists responsible for the creation of this universe have yet to surface, there is no reason to blame this all on these public actors whose sincerity and agency are difficult to question — even as they are on the other side of the democratic space we all inhabit. What we can do for now is to understand better what the battlefield looks like, so we can finally and really take part in the battle.

Otherwise, this algorithm is also poised to win 2028 for Sara Duterte. They’ve also been churning out content for that the past six months.

Promises, promises…

CAMPAIGN POST-MORTEM
Ana Marie Pamintuan

To whom much is given, much is expected.

With a majority vote, the incoming president faces high expectations especially among his poorest supporters.

This being the period for giving the benefit of the doubt to whoever wins in our elections, we should wish the victors the best in steering our deeply divided country.

In 2016, Rodrigo Duterte promised to end the drug menace in six months. We all know how that promise fared.

This time, the promise coursed through TikTok and Facebook is to bring down prices of rice (P20 per kilo!) and electricity (Manila Electric Co. rates have just gone down due to a mandated refund). At least the Marcos camp avoided promising lower fuel prices…. READ ON

Imelda (after) Marcos #Halalan2022

It is said that Ferdinand, and nation, paid very dearly for his love affair with Hollywood starlet Dovie Beams because he could not but humor Imelda at every turn of extravagance and political ambition ever after.

But was it just the Dovie scandal that turned Imelda into the power-tripping steel butterfly who fancied herself a highborn queen with crowns and tiaras and a palace to match?

Scholar Caroline S. Hau reminds that there was, too, the fact of martial law and, corollary to that, the all-important question of who would succeed the dictator Ferdinand.

HAU. The turning point for Imelda’s “rise” to power is arguably not the Dovie Beams scandal, but the declaration of martial law and the dictatorship that Marcos established in the Philippines. It is one thing to be the wife of an elected president, living in a country whose politicians are corrupt and enrich themselves at public expense, but with a free press that can criticize the president’s (and his wife’s) policies and actions and a body of elected officials to vet or else block the president’s decisions. It is another thing to be the wife of a dictator unconstrained by any institutional checks and balances, capable of putting rivals and enemies behind bars and stripping them of their assets, commanding an army to arrest anybody given the suspension of the writ of habeas corpus, and helping himself to the nation’s funds and taking over various industries and turning them into personal expense accounts for himself, his wife and relatives, and his cronies and political allies.

Any number of explanations can be offered to account for Imelda’s growing clout in the martial law government, but the most important is regime maintenance, the desire of Marcos to keep himself, his closest kin, and his most trusted people in power for as long as he could. Ferdinand’s deteriorating health, the knowledge that his children were neither old nor experienced enough to “inherit” his position, the suspicion shared by all dictators that their lieutenants–especially those with strong connections to the military such as Executive Secretary Alejandro Melchor Jr. and Minister of Defense Enrile–were conspiring to build thier own power bases and ultimately dislodge the dictator in a coup d’etat: all of these would have had salience in determining (as well as upsetting) the “balance of favor” through which Marcos managed his dictatorship.

Imelda metamorphosed into the “Steel Butterfly” because she could do so and did so from 1972 onwards: there would be no institutional mechanism to hold her decisions and actions to public accountability, and there would be no one, not even an increasingly debilitated Ferdinand, to stop her from doing what she wanted. [Dovie Beams and Philippine Politics: A President’s Scandalous Affair and First Lady Power on the Eve of Martial Law. Philippine Studies: Historical and Ethnographic Viewpoints, September-December 2019. pp. 595-634. Ateneo de Manila University. p623]

I believe Ferdinand was already grooming Imelda to succeed him when he appointed her Governor of the newly-created Metro Manila Commission in 1975, and then Minister of Human Settlements in 1976, and Ambassador Plenipotentiary and Extraordinary in 1978.

He did not have much of a choice. Who else but Imelda could he trust with the children’s future. Who else but Imelda shared his dream of a Marcos dynasty “reigning for ever and ever” as in Handel’s “Hallelujah Chorus”.

This is why Ninoy Aquino, the only one who posed a serious challenge to the Marcos dynasty dream, had to go. ‘Yun nga lang, sumabit sa execution at sa post-production. Hindi bumenta sa audience ang storya nina Marcos at Ver na si Galman ang pumatay kay Ninoy sa tarmac.

The evidence of a military conspiracy was clear: a soldier shot Ninoy from behind, midway down the service stairs. The airport security had been so tight, Galman could only have been part of the military conspiracy to kill Ninoy and blame it on the communists.

Because the people saw through all the lies, na-EDSA ang mga Marcos. Poetic justice.

EXILE

The ouster in 1986 was totally unexpected, and unacceptable, to the disgraced tandem and their kids who had expected to live happily forever and ever in the Palace by the Pasig. To the (his) very end in September 1989, Ferdinand schemed and maneuvered for a quick forceful comeback, the surest way to bring back the good old days of impunity ASAP. But the coup attempts kept failing and he died just two months before the last, the biggest, the bloodiest, attempt which failed anyway because America played knight in shining armor to Cory’s damsel in distress.

I imagine that in the ailing Ferdinand’s lucid moments over those three years and a half when they were in Hawaii, and he was in and out of hospital, aching to go home, na paulit-ulit nilang napag-usapan ni Imelda, at napag-isipan nang malalim, exactly HOW to get the family back to the Pinoy future, with the patriarch’s luster restored.

No doubt Ferdinand continued to mentor | lecture Imelda on the ways of the law, and of politics, and of propaganda. Surely that famous line “Perception is real, truth is not” is a Marcos legacy, his very own political mantra passed on to Imelda and now the kids. It explains all the lying, all the denials, all the twisted stories, repeated endlessly over a decade on all media, so that people have started believing the bogus Marcos version of martial law and EDSA history.

BACK TO THE FUTURE

Looking back now on Imelda’s trajectory upon her return from exile, it is clear that she came home in November 1991 not just to face and plead innocent to ill-gotten wealth court cases and the like, but to work on denying and disputing all accusations of wrongdoing by her husband and herself, including the Ninoy assassination, if not in judicial courts then before the bar of public opinion.

And, let’s give it to her, the Marcos widow has done exactly that in the last 30 years, to the point that many decry the alleged persecution of the Marcoses and believe they deserve a second gig in the Palace.

BACK IN BUSINESS 1992-2016

She lost in the ’92 presidential elections but Bongbong won a seat in Congress as Ilocos Norte rep.  In ’93 she was convicted for graft but the case was on appeal so she was out on bail, praise the law, I mean, the lord.  Also in ’93 she lost the bid to bury Marcos in Libingan ng mga Bayani but at least she got him back home in Ilocos to display in a museum while awaiting more opportune times.  In ’95 Bongbong lost his first run for the senate but Imelda won the seat he vacated in Congress as Ilocos rep.  In ’98 she again ran for president but withdrew a few weeks before E-day and threw her support behind landslider Erap who ordered Marcos’s burial in Libingan ng mga Bayani (LNMB) even before he had taken his oath, but the outrage was so huge, the new prez backed off.  Consuelo de bobo: Imee ran for Ilocos rep and won the first of three consecutive terms.

By 2000 the campaign to free the convicted killers in the Aquino assassination, in jail then for some 14 years (counting from ’86), was in full swing, fueled by one of the convicts, Sgt. Pablo Martinez—one of 16 lowly-ranked officers serving double life sentences for Ninoy’s and Galman’s killings—who confessed in ’94 that he had been Galman’s handler, claimed he saw Galman shoot Ninoy on the tarmac, and named a general and a businessman identified with Danding Cojuangco who allegedly gave him and Galman their orders on the morning of the 21st of August 1983.

The story didn’t gain traction because Martinez was lying–Galman did not shoot Ninoy–but over the years, everytime August rolled around, media would keep repeating and speculating on the story, eventually succeeding in sowing doubt about Marcos and Ver as co-conspirators and throwing shade on Danding Cojuangco instead as the mastermind.  By the 20th anniversary of the assassination, the big lies had taken hold.

In 2005 Imelda Marcos threw her support behind Gloria Arroyo when the prez needed it most, after the Hello-Garci scandal, which must have counted a lot because in November 2007 Arroyo started releasing the killers of Ninoy and Galman after serving only one of two life sentences.  By March 2009 they all walked free, they had suffered enough, it was said; they might even be innocent like Marcos, it was also said.  In 2016 Bongbong ran for VP and almost won.  Imelda won anyway: Marcos got his hero’s burial in November, though behind closed gates.  In 2019 Imee won a seat in the senate.  And now Bongbong’s running for prez.

NEXT STOP, THE PALACE?

Imelda’s incredibly close to fulfilling the Marcos dream.  Can we still stop her | them at this point?

Our only fighting chance is to prevail upon Isko, Ping, and Manny to withdraw from the race for love of country—make the battle one-on-one as in the time of Cory.  With all of the opposition ganging up on Marcos-Duterte may panalo tiyak si Robredo.  Sa VP race, may the best man win—sana may bulagaan!

*

Read Randy David’s “If Marcos Jr. becomes president” https://opinion.inquirer.net/151481/if-marcos-jr-becomes-president

 

Last minute #Halalan2022

Pains me to say this but am bracing for a [God forbid] Marcos edge [at the very least, and at my most optimistic].  Hindi kilala si VP Leni ng masa.  The monster rallies are representative of just a small sector of the electorate.  There are no Leni posters, only MarcosDuterte stuff, in many poor communities where the majority of voters are.  It looks like the Marcoses have got this sewn up.  Twill take massive efforts and funds for radical comms strategies — on the ground and in social media — in this final month of the campaign to move that needle.  VP Leni could make the rounds of palengkes and komunidads, too, with flyers and stickers atbp. to give out, and for people to take home and read and share with family and neighbors.  Tight fists with deep pockets should start pitching in.  Now’s a good time.  Win or lose, it’s good for the soul.  Good for the karma.  Hope springs eternal.  #Laban  #HopeImWrong