We’ve always known Kris Aquino to be shameless.
And no, to me this didn’t start with her wanting to join show business, neither was it about the fact that her mother’s presidency was riddled with her love affairs with “wrong” men, with a couple even fighting it out in Malacañang, no less.
Remember her as a child during her mother’s presidential bid? They shouldn’t have involved her. It got to her head.
Nagngingitngit ang mga elitistang intelektual na maraming tigahanga si Kris Aquino. Hindi magiging successful na product endorser at top draw na TV personality si Kris kung di siya nakakaconnect sa masa.
Siguro mas magandang tanungin natin ang masa kung bakit mahal na mahal nila si Kris dahil kahit na ano pang kritisismo intelektual ang ibato ng elitista kay Kris ay walang epekto sa masa na patuloy ang pagtangkilik sa kanya.
Si Kris kumokonek sa masa ang mga elitistang intelektual ay hindi. Bobo ba ang masa o meron silang nakikita na hindi nakikita ng mga meron pinagaralan?
Parang chocolate, chichiriya, chinese food na makapal sa MSG, pagkain na madaming asukal, mga unano sa TV, tsismis, etc.
Korek. Kahit ano pa ang sabihin tungkol sa chocolate, chichiriya, chinese food na makapal sa MSG, pagkain na madaming asukal, mga unano sa TV, tsismis, etc. hindi nakikinig ang karamihan. Bakit kaya?
mb@
di naman bobo ang masa, ang level of maturity ng Code of Ethics na dapat ini-impose sa advertising companies whose goal is only the “bottom line” of maximizing profit at the expense of sacrificing the “truth in adveritising”. kung baga “lacking of education due to diploma mill concept of our educational system.
” whose goal is only the “bottom line” of maximizing profit at the expense of sacrificing the “truth in adveritising””
when did advertising lie?
like, skin whiteners– don’t they work? like, did kris ever say “take this, and you will be AS WHITE AS ME”. did she ever say that? has ANYONE ever said that?
Di ko sinasabi na bobo ang masa. Baka ang problema ay nasa communication skills ng mga taong nagmamarunong
Jojie,
ang sinasabi mo ay hindi bobo ang masa, badly educated lang sila.
hindi ba elitistang attitude yan?
nakakatawa ka naman na feeling mo ay walang pagpapanggap na ginagawa si Kris, na parang hindi siya produkto, na binuo para mismo sa consumption ng masa, para makalimot sila sa karukhaan nila.
katangahang tanungin ang masa kung bakit gusto nila si Kris, dahil yan din ang dahilan kung bakit gusto nila ang kahit na sinong maningning na lumalabas sa TV para sabihin sa kanilang okay lang sila, maayos ang buhay nila, basta may love, at family, at diyos. ang pagiging sikat ni Kris ay hindi produkto ng pagmamahal ng masa sa kanya. si Kris AY produkto ng mga institusyong pang-media at pulitika na hinulma siya bilang isang subject at object, at higit, bilang isang subjectivity na nagpapanggap na wala siyang kasalanan, wala siyang stake, sa status quo.
at ikaw LANG ang nagtakda ng elitista-versus-masa sa usaping ito, hindi ko yan ginamit sa sanaysay mismo.
gawa kang sarili mong sanaysay, at ipagtanggol mo si Kris do’n. madali kasing mag-comment ano? lalo na kung daragdagan mo ang sinabi ng isang tao, para gawin siyang anti-masa. kahit na anti-Kris (at Ballsy) LANG naman ito.
“si Kris AY produkto ng mga institusyong pang-media at pulitika na hinulma siya bilang isang subject at object, at higit, bilang isang subjectivity na nagpapanggap na wala siyang kasalanan, wala siyang stake, sa status quo.”
Yun ang tema ng sinulat mo. Kaya ang tanong ko AY bakit hindi makita ng masa na niloloko lang sila? At kahit na paulit-ulit na ipaalam at ipa-alala sa kanila ito ay hindi rin sila nakikinig? Bakit?
“nakakatawa ka naman na feeling mo ay walang pagpapanggap na ginagawa si Kris, na parang hindi siya produkto, na binuo para mismo sa consumption ng masa, para makalimot sila sa karukhaan nila.”
So si Kris ay isang creation lang ng sino para makalimot ang masa sa karukhaan nila? Wow! Ang gagaling naman nitong mga faceless manipulators na ito! Sino ba sila?
“gawa kang sarili mong sanaysay, at ipagtanggol mo si Kris do’n. madali kasing mag-comment ano? lalo na kung daragdagan mo ang sinabi ng isang tao, para gawin siyang anti-masa. kahit na anti-Kris (at Ballsy) LANG naman ito.”
I’m not a fan of Kris nor a Kris-hater. Nag comment lang naman ako sa isang commentary – yun sinulat mong artikulo – at sa comment ni Jojie na ang dating sa akin ay nagmumula sa isang perspektibong elitista. Ignorante lang ang humahanga kay Kris.
Kung ayaw mo makarinig ng komentaryong hindi sang-ayon sa pananaw mo eh di hindi na ako magkokoment, maliban na lang kung paghahanga ang komentaryo ko.
mb@ :-(, sinagot ko lang ang tanong mo kung “Bobo ba ang masa o meron silang nakikita na hindi nakikita ng mga meron pinagaralan?. Ang anking pananaw ay walang kinalaman sa level ng intellectual ng masa kung di yung na manipulate lang sila ng mga advertising companies dahil sa mababawa ang kaligayahan nilang ma-entertain para maging socially “in”. The average Pinoy consumers or masa will buy a product based on “social acceptance” and not differentiating between a want or need basis. The tendency therefore is to be influenced by the advertising even though the economic trade-off in the long run will be detrimental to the society as a whole. This where a matured consumer comes into the picture. If our educational system system stresses the public good rather than the rugged individualism which we copied and tries to imitate from Western societies, then probably we wont have this “idolized” syndrome of advertising.
“The mature thing would be for Kris to stop collaborating with these multinational companies the products of which she endorses. The goal should be to cease to be indebted to any huge capitalist. ”
so all advertising is bad? or just advertising by sufficiently rich companies.
gabby,
you have to read between the lines. Sublimal advertising exposes your subconscious into something desirable although not physically present alluding that physical attribute is attainable thru association with the “model” or the endorser even though you she/he may be the perfect example of what is being sold.
“Sublimal advertising”
first, i’m not sure i agree with your “Sublimal advertising” interpretation. but lets assume its true. sige, ads manipulate people subconciously. fine.
siguro ikaw jojie, impervious ka sa subliminal?
ang masa, hindi? uto-uto sila?
Or, lhata tayo, manipulated ng Ads? (i’m not, btw.)
Maybe for you and sometimes me, our level of maturity makes our needs or wants independent of the manipulation of ads. But for the gullible majority who swims in the social needs of conformity, their easily swayed to the lures of advertising.
this was clearly about Kris Aquino as endorser, NOT about the advertising industry as a whole. neither was it about advertising by anyone at all, but the endorsement of one Kris Aquino of these products that make her employee and bayaran of every other large multinational company, with its contingent oppressions.
Kung ganun paano nangyari na hindi lahat nang ibang endorser ng large multinational company ay shameless din? Dahil ba yun lang large multinational company na may produktong ini-endroso si Kris ay ang kaisa-isang multinational na meron “contingent oppressions”?
like MB, i’m confused. what is the difference between kris as endorser, and ANYONE ELSE who has EVER appeared in a commercial?
hence, i asked about the size of the company doing the commerical. baka this is about multinationals, not kris?
mb@ correction …..”he/she may NOT be the perfect example…”
the supposed shameless one contributed a lot in taxes.
it’s shameless not to recognize that.
Tinimpla ata yung BIR list na yun. Parang gusto lang i promote si Kris.
Yung nag submit lang daw ng ITR di naman na clarify.
baka you’re just talking of the rank.
regardless of her rank, the supposed shameless one contributed a lot in taxes.
“dahil yan din ang dahilan kung bakit gusto nila ang kahit na sinong maningning na lumalabas sa TV para sabihin sa kanilang okay lang sila, maayos ang buhay nila, basta may love, at family, at diyos.”
OK. to be clear, if you prioritize love, family and god, you are not living correctly.
tama ba? thats incredible — please tell me that you love your family! its not like these are “evil” ideals to live life by…
ok, what should we teach our children — love, family and god are “horrible”? i’m really curious what the correct priorities in life ought to be… pera? career? power?
yan ang negative effect ng media. Trimedia has the power to define and sets the moral standards by which society should behave as a consumer group, thereby creating role models for TV or political personalities which eventually becomes personality cults or role models. Sabi nga noon ng isang social scientist , our society, like the masang Pinoy which idolized a “nora Aunor” or a Sharon Cuneta is not ready for a “revolutionary change” since their mindset is not focus to improve their lives politically, socially and economically. Ika nga, the gullible masa are influenced by the dream factory in the advertising world.
i dont think you read my comment.
“negative effect” ba ang ” love, family and god ”
are we being manipulated to prioritize ” love, family and god “?