Category: social media

Split personality: Vlogger-Journalist

Una kong napanood ang Facts First ni Christian Esguerra back in 2024, soon after the SONA when PBBM boasted of more than 5,500 completed flood control projects nationwide and the very next night into the next morning, bumuhos ang katakutakot na ulan at bumaha nang bonggang bongga, waist- if not chest-deep, even in places that never used to flood, so reminiscent of Ondoy 2009. The following day a state of calamity was declared in all of Metro Manila, Bataan, Bulacan, Batangas, and Cavite.

Na-konfirm ang tsismis, nabuking, na walang epek ang flood control projects dahil puro substandard — halos kalahati kasi ng pondo ay luma-landing sa bulsa ng Congress proponents (Upper | Lower House),  DPWH district engineers atbp., at mga kontratista — o kaya’y “ghost” pala, as in, wala lang, kahit na-release ang pondo.

Miss na miss ko noon ang public affairs TV talk shows — yung tipong Tell the People ni Jullie Yap Daza, Viewpoint ni Dong Puno, Public Forum ni Randy David — na siguradong tatalakay sa krisis with resource persons capable of explaining  what’s going on and why.

Sa YouTube ako napadpad, and ran into “Facts and Fiction in President Marcos Jr.’s 2024 SONA” kung saan mga guest ni Esguerra sina Pulse Asia prez Ronnie Holmes, PNoy political adviser Ronald Llamas now of Akbayan, UP econ prof and ex-Finance USec Cielo Magno, and PR strategist Alan German na anak ni PR OG Reli.

Napa-blog ako noon: “SONAkakaduda #FactsFirst“. At the time, I felt like nakahanap ako ng kakampi.

Holmes, Llamas, and Magno are better informed than most, with a sense of the true state of affairs, past to present, and who clearly care about nation. German is a glib PR  tactician who always seems to know more than he’s telling and teases with tips on how-to-sell politicians, among other powertrippers. Host Esguerra, once of ANC, steers the talk with a GenZ’s take on national concerns that tends to provoke discussion, though only up to a point.

Unlike public affairs TV talkshows of yore, there’s a lot of banter, chortling, private jokes, whatever, between Esguerra and German, Esguerra and Llamas, apparently to keep the talk from getting too serious,  or maybe his followers like his GenZ sense of humor, I’m not sure. Whatever, it’s medyo nakaka-put-off, but the serious exchanges were | are worth staying for.  https://stuartsantiago.com/sonakakaduda-2024-factsfirst/

TWO YEARS LATER. Hindi nakakagulat na pinuputakte si Esguerra ng pro-BBM vloggers for saying some two weeks ago, in no uncertain terms, that the prez is either “tanga” or “kasabwat” vis a vis budget insertions atbp. Siyempre hinanapan siya ng resibo nina USec Claire Castro and Atty Rene Bueno kasi kung walang resibo, para lang siyang DDS vlogger calling the president “bangag”.

The problem, methinks, is Esguerra’s split socmed personality. When he said that about the prez, he was on vlogger mode, opinionating like a columnist and like most other vloggers and “content creators”, with a dash of taray (or patawa or pakwela or pa-shock), the better to get liked, shared, and subscribed to.  When he is doing interviews with resource persons – experts, academics, economists, scientists, etc. — and asking “hard questions”, he is on pa-objective journalist mode, out to clarify the facts and discredit disinformation re current issues and events. But when it’s just him and Llamas on tag-team mode, he’s mostly vlogger na tuwang tuwa sa sarili at kay Llamas.

But, as he has always insisted that he is not the usual vlogger because he is also a Journalist! as a result, every other vlogger holds him to that higher standard, including USec Claire. Coming from one who insists na hindi siya “kung sino-sino lang,” of course, papatulan siya, idi-dispute, hahanapan ng resibo. Even if he also sometimes says, pa-deprecatingly, or sarcastically, na “walang kakwenta-kwenta” ang podcast niya.

This is why I’m not convinced that the blowback vs Esguerra was coordinated, orchestrated, may nagtimon. Seemed quite spontaneous to me, the synchronous dismay of BBM vloggers who were following his podcasts, considering him a possible, undeclared, ally vs the DDS in the run-up to 2028. That is, until he made tira the president.

There are also political vloggers who really try to be neutral, airing both sides of an issue, and feeling free to be critical of both the VP and the President, depende sa isyu. Pero ang real revelation ay itong mga pro-BBM na bukás sana sa pakikipagkaisa sa mga PinkLawan vs. the DDS candidate in 2028. At tunay ang pagka-dismaya nila sa walang patumanggang hirit ni Esguerra vs the prez.

Bakit nga ba inihirit ni Esguerra yung “tanga… or… kasabwat” just then. Tracking back it seems (korek me if I’m wrong) that he was responding to criticism na he’s defending PBBM —  presumably from a pro-DDS troll or PinkLawan even? And it was his way of defending himself, using such absolute terms, no benefit of the doubt, as if to shout out, Anti-DDS ako! Anti-BBM ako!

Brave, yes, but not very bright. Because nagulantang ang mga pro-BBM: Ay, hindi pala kakampi! Ay, pinklawan kasi?! Whether spontaneous or orchestrated, damage has been done and Esguerra has only himself to blame. The OG sin was his choice of words. He laid himself wide open for that kuyog. Lalo na’t he refuses to apologize or take it back.

SAMANTALA his sparring pardner Llamas has been defending him — damage control kumbaga. In an exchange with Enzo Recto, he said Esguerra is a “significant journalist” who is not a member of any group:

LLAMAS: Na-a-identify lang siya dahil nga bumabanat siya sa mga Duterte. pero never siya naging miyembro ng kahit anong pink or yellow organization.

… Sa balanse ng puwersa, we are insignificant. wala tayong posisyon e. … Ako, puwede siguro ako ma-identify na pinklawan dahil chairman ako ng Akbayan. pero si Christian, wala namang organisasyon si Christian e. Bakit siya dinudumog. At bakit nila ire-reduce sa away between the reds and the pinks , the reds and the yellow …  Ang mahalaga dito, yung anti-Duterte.
https://www.youtube.com/watch?v=mFknIQVSZpY

Then at a gathering of vloggers to which Esguerra had not been invited because hindi naman siya personally kilalá ni birthday celebrant Marc Gamboa, kung saan umapir si Llamas, vlogger Batang Maynila Toits asked him about his frequent regular guesting on Facts First, what kind of talent fee is he getting, considering that Esguerra is raking in quite a fortune from You Tube.  Wala daw, no talent fee, so the pro-BBMs are scandalized. What!?! E kung hindi kay Llamas, makaka-700k subscribers ba si Esguerra?!? tanong nila, sabay shocked halakhak.

Why is Llamas doing it for nothing? Because it is NOT nothing, the free exposure he gets. Quits-quits lang sila. Esguerra gets Llamas as resource person on call for free. Llamas gets a platform to pontificate on politics, ideologies, corruption, dynasties, good governance, and everything else under the sun without paying for his own show.

To what end? Is he hoping to run for public office in ’28? Along with Esguerra, Cielo Magno, Barry Gutierrez, and Michael Mogato whom he has “endorsed” for the Senate not once or twice, hindi ko na alam kung nagbibiro lang siya. Nakakapagpatanong rin kung bakit, balita ng mga bubwit, si Leni pa rin ang kinukulit niyang tumakbo. Bakit ayaw niya kay Risa ng Akbayan mismo? Dahil ba hindi na siya makakaporma kung si Risa ang mapuwesto? Just asking.

And please, huwag naman tayo gawing tanga ni Llamas tungkol sa kulay ni Esguerra. Malinaw naman na magkakulay sila — dilaw at pink — at na okay lang kay Esguerra the vlogger-Journalist na hindi ungkatin o banatan ang dating boss ni Llamas na si PNoy. Obvious yan, pati sa BBM vloggers, na nagpípigíl lang, alang-alang sa 2028.

The self-esteem of Ronald Llamas

So I was trying to ignore the Rowena Guanzon bruhaha sa Rockwell, and then I happened on a former general’s vlog on YouTube with the title, “Atty Guanzon, Sinupalpal nang Todo si Ronald Llamas Kapwa niya Kakampink?” 

Clickbait. Hindi ko na-resist kasi hindi Kakampink kundi DDS na ang datíng sa akin ni Guanzon — di ba kinampihan niya si Kiko Barzaga recently? — sabay, wow, she dared supalpal Llamas the Kakampink? About what? … E di da Rockwell iskandalo pala mismo, that Llamas couldn’t resist remarking on, being the very public heckler he is these days.

So. Apparently Guanzon, unmasked, coughed loudly in a very public place, just once, she says, more than once, others say, and, as she recounts on Twitter, a certain Chiong couple nearby dared call her out.

GUANZON: ” Dont u have money to buy a mask?” Chiong said to me condescendingly. Matapobre. Ikaw, dont u have money to buy a Rolex ? Hindi galing sa nakaw ang Rolex at Gucci ko. https://x.com/rowena

Next day, tila di nakapagpigil ang heckler. https://www.facebook.com/

LLAMAS: Bumaba na naman self-esteem ko. Wala akong Rolex saka Gucci eh.

Kinabukasan, binalingan siya ni attorney sa Twitter at sa DZRH News TV. https://www.youtube.com/

GUANZON: Okey lang yan, pogi ka naman. Naging kayo nga ni ano, di ba? …
https://www.facebook.com/photo/ … Marami ka namang baril, di ba u were arrested for illegal possession?” https://x.com/BalitaNgayon

Ang ayoko dito, they are taking advantage kasi nile-label nila akong DDS kaya binabanatan nila ako kasi. Takot sila na mag-senador ako. Llamas, mas bagay naman akong mag-senator kaysa sa iyo. Maawa ka naman sa Pilipinas kung ikaw ang mag-senador.

Doon ka sa line-up ni Risa Hontiveros, pareho kayong mga komunista diyan. Kasalanan ko ba kung pinanganak ako na hindi ako mahirap, kaya hindi ako nag-komunista? Ang problema sa inyo, gusto niyo komunista. Hindi ako bagay diyan—sosyalista ako.

To be fair to Llamas, he wasn’t arrested naman for illegal possession of firearms back when he was PNoy’s political adviser. And he has always admitted he’s a leftist but not a communist. Just the same, giving Guanzon an opening for this kind of bardagulan doesn’t do his cause any good, not when he’s so high-profile a propagandist for a moderate Akbayan that hopes to propel Risa to the presidency sa 2028. https://www.philstar.com/

Guanzon didn’t even have to name Hontiveros. Many already knew it was she that Guanzon was referring to, and word spread quickly, even if Risa denied it back in 2013. Friends lang, sabi niya. Chismax lang, sabi ni Llamas. Pero ano nga ba yung chismax? Ang nakarating sa akin, that it was true for a while, but it didn’t last, and neither cares to tell why, so better to deny. At least that’s the sense I get. And then again, I could be wrong, baka naman hearsay lahat.

It shouldn’t really matter, not in an ideal world anyway. Except that it does matter in the real world, where in the next breath kumbaga, Guanzon piled on the two, charging them of being komunista, which is the more troubling because the the DDS are lapping it up and regurgitating it as anti-Risa akbayad propaganda.

It was a mistake giving Guanzon that opening. Llamas shouldn’t have joked about his low self-esteem if he cared more about Akbayan and the people he purports to speak for. Hindi naman niya kinailangang sumawsaw sa drama ni Guanzon who was already doing herself in without his help. E ayun, binuhay pa niya uli, nadamay tuloy si Risa.

Hindi bale sana kung kakayanin ni Llamas na ipaliwanag sa madlang pipol, from his many media platforms, kung ano nga ba ang ipinagkaiba niya sa isang komunista, gayon din sa sosyalista-daw na si Guanzon. Masalimuot na usapín, di ba, na iniiwasan siyempre kasi medyo mahirap ipaliwanag nang hindi ma-o-offend ang mga komunista, na hiráp ding ipaliwanag kung ano nga ba ang ipinagkaiba ng Luneta sa EDSA, at kung bakit hindi sila maipagkaisa.

Good of Guanzon to push the discourse to this point, LOL. The ball’s in Llamas’s court. Though of course he could just keep laughing it off as he did today. Whatever works for his self-esteem, na napakataas pala, contrary to the self-deprecation.

Palpak DDS propaganda

Dahil Digong is detained in The Hague, and Sara is up for an impeachment trial here, and desperate ang mga DDS to bring Digong home AND to get the VP’s mpeachment case dismissed, they pounce on every opportunity to paint BBM as an incompetent leader who deserves to be ousted and replaced by the VP, now na. They’re also not beyond pouncing on the First Lady every chance they get, as in the Tantoco case. This, as the Ph Coast Guard is making suyod Taal Lake for the remains of e-sabungeros who went missing under Digong’s watch.  Distracting us much?

Duterte propagandists eating up the dead: The worst of political discourse
Katrina Stuart Santiago
VeraFiles.Org

What is the size of a controversy? And how is a story magnified, amplified, expanded at this time when anyone at all can manufacture digital noise, generate so much content that it will make it to our newsfeeds despite our algorithmic bubbles?

The Rodrigo Duterte presidency was a grand display of how government propagandists could make mountains out of molehills, be it about the purported achievements of their beloved president, or about his declared political enemies. We now know what it takes to keep any narrative going, where content is constantly and consistently generated to feed it, to repeat what is being said, until it starts moving on its own. Case in point: the criticism against the elite, the label of dilawan, the terrorista-komunista tag, and even, the label bobotante.

This, to me, is how we know for sure that even the worst, most baseless false narratives, when un-addressed and un-dealt with, can and will fester. To the point that there is no curing it—not with the truth, and certainly not with the tools that are familiar.

The Anti-First Lady trip

Duterte propagandists have always had it in for First Lady Liza Marcos, a project that has been helped along by both Vice President Sara Duterte’s and the Presidential sister and Senator Imee Marcos’s pronouncements against her.

What happened at the First Lady’s US trip for the Manila International Film Festival (MIFF) in March, as such, from the perspective of the Duterte propagandists, is an opportunity to hit the First Lady harder than they ever have. Never mind common sense and decency; never mind respect for a family in grief.

As early as March 11, the louder among the Duterte propagandists was already screaming at the top of her lungs about the death of someone from the First Lady’s MIFF entourage. Her unverified tsismis was aplenty: the First Lady was questioned and detained, the group of the FL was “nataranta”, they didn’t report the death until seven hours after, all of this pointing to what she insisted was an effort to cover up the death.

Part of this story was repeated by Vice President Sara Duterte in May, during the electoral campaign, where she connects this narrative about the First Lady being detained to the arrest of Rodrigo Duterte by the International Criminal Court (ICC). On May 5 2025 the Vice President claimed:

Noong nagkaroon ng malaking krimen sa Estados Unidos na mayroong namatay dahil sa drug overdose at kung makikita ninyo sa police report ay nandoon ang pangalan ni First Lady Liza Marcos. Noong nagkaroon ng drug overdose at mayroong namatay sa Amerika at nandoon sa loob ng kwarto si First Lady Liza Marcos at nandoon sa police report, cocaine ‘yong sinasabing nagkalat doon sa kuwarto na ‘yon, ay bigla na lang nila hinila, kindinap, dinukot si Pangulong Duterte.

This narrative that the Vice President weaves is one that has been repeated by Duterte propagandists. It surfaced in response to the fact that while the first tsismis spewed was that the First Lady was detained on March 8, this was easily disproven by the First Lady’s official accounts, among many others: during the day she is seen with members of the Philippine Consulate General in Los Angeles, and in the afternoon and evening at the MIFF 50: Konsyerto Para sa Filipino at Cerritos Center for Performing Arts in California. She would also be in Manila by March 11, turning over donations to the Girl Scouts of the Philippines.

But being disproven by facts is rarely the end for these narratives, dependent as these are on insinuations and possibilities, mostly maliciously articulated. Once the detention was disproven, it was only a matter of time before they came up with a new way to spin the narrative—because again, the goal is to keep it going. And going.

Unknotting the narrative

On rotation on Duterte social media algorithms has been a police report with margins in pink. At the bottom of it is what the Duterte propagandists have used to drive a knife through the First Lady’s narrative: her name along with two others, calling her a “companion of the victim” who is “summoned for questioning.”

The Palace, through its Spokesperson Claire Castro, has called this bottom section of that document “fake”, saying that it was added to the original document which only details what had happened to Mr. Tantoco.

The Duterte propagandists, of course, will not have any of it. For one, they insist this is a matter of public interest, that someone who they claim was part of the First Lady’s entourage died of a drug overdose. For another, they insist that since public funds were used for this MIFF project and trip, that they—and we—have the right to ask about what unfolded, especially given what they claim to be a “big deal”.

The reasoning behind thinking this “a big deal” is different for all of them. For the noisiest and crassest among them, protected as she is by being in America, she claims that this is proof of a government being run like a drug syndicate, and we should all be angrily standing with her in her battle against it. For the ones who are in the Philippines and already at risk of being sued for libel and defamation, they insinuate that the fact that the First Lady evaded questioning gives the US leverage against us.

If these are far-fetched and out of this world, that is precisely the point I am making here. It is as absurd as the connection the Vice President has made between the Tantoco death and the arrest of her father, which implicates the First Lady in both.

At the heart of all of this is the worn-out and disproven yet sustained baseless insistence that the President is a cocaine addict. This is the bigger narrative that this smaller story about the First Lady sustains; this is the larger claim that these smaller stories are supposed to buttress. In the same way that these are sustained by a Harry Roque creating dance steps to the “bangag” song that is now on its nth iteration; in the same way that this is sustained by the worst of political discourse that seems to gleefully celebrate the death of a person, because it is a means to the end they’ve been working towards.

It is why it’s important that when we engage with stories such as this one, we contextualize it in how it’s been sustained by the Duterte side all this time; because the last thing we want to do is to encourage these narratives and layer it with our own sense-making. Yes, we can be critical of the Marcos government, but goodness gracious, we certainly can do it better than the best of the Duterte propagandists.

Accidents, propriety, sobriety

It was on March 11 2025 that the Philippine Consulate General posted a statement on the death of Mr. Juan Paolo Tantoco, the same day the family would officially make its announcement. On July 13 2025, the LA County Medical Examiner-Coroner’s Office report would be released online about Tantoco’s death, which is why we are speaking about it at all.

Duterte propagandists will insist this is a big deal and spew a whole lot of questions that they insist deserve answers. Yet, even on the surface, all of this makes sense.

Tantoco was obviously plus-one to his wife, who was on official duty as Deputy Social Secretary. As one who has been plus-one on low-key small-scale government-funded trips, this to me always means that I will spend for my own expenses, including flights, hotel room additions (if you’re staying in the same room), and meals. This also means that you are not tied to the itinerary or schedule of the delegation.

Given who Tantoco is, it seems safe enough to presume that he didn’t spend a cent of public funds to make this trip.

And let’s say that he was, in fact, seen at some of the parties related to MIFF—wouldn’t that have been simply his right, given that he is also a taxpayer whose taxes paid for that dinner? That is how I would rationalize my own meals were it given to me as plus-one.

Being plus-one also means that you are extraneous to the official delegation; you can decide freely what to do with your time, and you can engage in activities that are solely yours. What happened to Tantoco on March 8 was solely his and his wife’s business. That his wife might have been on official duty as Deputy Social Secretary doesn’t make this any more a public matter than if the accident happened in Manila, while the wife was working in Malacañang.

That the First Lady would carry on with her activities on March 8, despite the death of her Deputy Social Secretary’s husband, is also as expected. She needed to keep to her schedule and keep up appearances, if only to give the family time and space to inform children and elders, put affairs in order, and address the situation calmly, properly, and with as much clarity as possible.

This is what decency and propriety teach us to do. This is what pakikiramay means. If that is something we cannot even see anymore as valid, if it is something that we must question, then that says more about those asking these questions than it does about the First Lady.

What might in fact be truly controversial is the fact that we have a Vice President drawing far-fetched connections in the way her father did to justify his slapshod leadership, and a Presidential sister and Senator demanding that government violate the Tantocos’ right to privacy to feed the monster that is Duterte propaganda.

What is a big deal is that we are at a point where we cannot tell the difference anymore between irresponsible, unjust, baseless commentary that should be shut down at scale, and the kind of political discourse this democracy urgently needs.

 

 

Trust ratings, painful truths

I totally agree with Ronnie Holmes of Pulse Asia that the high trust ratings of Digong and Sara as of May 6-9, just before the elections, had a lot to do with the timing of Sara’s impeachment (Feb 7) by the Lower House followed by Digong’s arrest and rendition to ICC jurisdiction (March 11). https://www.gmanetwork.com/

I-i-impeach din pala, why did Congress not strike while Sara’s trust ratings were down, soon after the Nov 2024 hitman threats on BBM atbp., no-joke no-joke? Sa kaka-delay — first the Lower House, then the Senate: why was the Senate so loath to proceed forthwith, all of three months before May 12 — nakabawi tuloy ang VP, thanks to a very smart comms team that has had her strutting on social media platforms, hitting at the Marcos admin non-stop for the poverty high prices and corruption  (never mind that she has nothing to offer by way of alternative economic policies) and then, post-arrest, doubling down with the “kidnap” of Tatay Digong, tugging at heartstrings with the sob story of advanced age, ill health, 27 pills a day, at kung anuano pa.

Sa madaling salita, had the impeachment trial proceeded, forthwith, back in maybe Dec 2024, it would could conceivably have ended with a conviction by Feb or Mar 2025.  And if the DOJ had also put off Digong’s arrest till May 13, then hindi nadagdagan nang katakut-takot ang mga hinaing ng mga Duterte, and maybe there would have been no consolidating the DDS base, tsismis pa lang kasi. At the very least, the political dynamics would have been quite different come election day. And BBM would not be in the spot that he is in now.

And then again, I could be completely off the mark, and it’s all just a matter of charisma pala, as many analysts and observers say. I tend to think though that the old man Digong’s high trust ratings only indicate that one of two Filipinos think, feel, he should face trial here, not in The Hague, just because kawawa naman ang matanda.

Besides, say pa ng DDS vlogger lawyers sa You Tube, okay naman ang judicial system natin, Digong would get a fair deal. Yeah, right. Imagine the wheeling and dealing. But that’s another story.

***

Rodrigo Duterte: A Fascist Original by Walden Bello Feb 2017
Charisma and Rodrigo Duterte by Randy David Nov 2021
‘The Punisher’: Rodrigo Duterte’s violent reign… by Rebecca Ratcliffe Jun 2022
Rodrigo Duterte’s Popularity … Covid-19 Pandemic by Kasuya and Miwa Nov 2023
Rodrigo Duterte: The provocative but popular Philippine strongman Mar 2025